WORLDS FIRST NANO & Micro INFLUENCER MARKETplace
Mavin is the first decentralized marketing platform that allows merchants to publish their campaigns to millions of nano and micro influencers and ensuring fair payments based on A.I. and smart contracts.
EVERYBODY IS AN INFLUENCER
A new era of influencer marketing is coming
Recently, brand marketing has seen a significant shift from generating social media content to pay for user generated content (UGC). It seems perfect: Famous people, bloggers, writers, etc. promote your brand which creates desire for consumers to buy your product.
As promising as it looked in the beginning, there has been a massive letdown recently. Engagement rates on mega influencer profiles is pretty low, the number of mega influencers is limited and since there has been a drastic rise in paid posts, consumers are quick to detect what is real and what is «sponsored».
Micro & nano influencers
Micro & nano influencer are the real consumers and have only up to 1'000 followers. These are mostly just friends, family & people interested in the type of content the nano influencer is generating, not «fake followers» .
The difference to the mega influencer is obvious: The engagement rate is up to 10x higher and there is a 1'000'000 times bigger market. The reach of every single influencer is smaller, but the the engagement is higher and the total cost per engagment is much lower.
Authencity is king
The biggest difference is how posts of nano influencers are percieved by the followers: Authentic & trustful. Every second person defines user generated content the most trusted way to get informations about a product. 30% of millenials go to social media in order to get inspiration and information of a product.
Furthermore, 56% of buyers are more likely to buy, after they’ve seen them mentioned in a social media posts. 72% of instagram users already bought a product that they discovered on the platform. This is a huge chance for brands that cannot be missed out.
So why is it that no one has been targeting these nano influencers so far, given that from a brand perspective they seem to be superior in almost every way? The answer is simple: Up to now it has been impossible to target nano influencers, because you simply cannot handle, pay and control the quality of work of so many people...
Welcome to Mavin, the future of influencer marketing
THE NANO ADVANTAGE
up to 50% more engagement per post
MICRO / NANO INFLUENCER
Costs per post
|MICRO / NANO INFLUENCER||REGULAR INFLUENCER|
|FOLLOWERS||< 5'000||> 100'000|
|MARKET SIZE||> 200'000'000||< 5'000|
|COST PER POST||< 100$||> 1'000$|
Micro & Nano Influencer are difficult to handle for a company
If you start a campaign for 50'000 USD and target a mega influencer, it’s simple: pay 50'000 USD, get one quality post in return. Done.
Now if you target micro and nano influencers, you would need to pay 10$ to 5'000 influencers each.
Unless you disrupt the finance departement of your company, it’s not possible.
Moreover keep in mind that these 5'000 posts need to be quality checked by you – not a task you want to have on your desk.
MAVIN uses the community to handle the workload
We created our own A.I. System to measure the quality of the posts.
Since A.I. is not perfect, our own community of verifications will verify and assure the quality of all posts made by other micro & nano influencers .
Thanks to our trustless smart contract and MVN token we have instant, cheap transactions and payments for the influencers and verificators.
Using Artificial Intelligence, Blockchain and trustless smart contracts,
Mavin allows brands to use the distributed power of micro and nano influencers .
HOW IT WORKS
ONLINE CAMPAIGN MANAGER
Brands can easily setup and track their campaigns in the Mavin campaign manager. The budget and run duration can be individually defined per campaign in addition to the rewards for and the scope of the targeted influencers.
AI-Based Quality Verification Framework
Quality is key. Therefor, Mavin has an integrated quality verification framework which ensures a high quality standard and an adequate reward payout per influencer according to their quality score.
Machines are not faultless and for this reason we added a human layer to our verification process. Every post is independently and randomly rated by several people ending up in a consensus of the final quality score.
SMART CONTRACT BASED TRANSACTIONS
Serving nano influencers means thousands of micro transactions. Unthinkable to do this in a classic way but an ideal use case for the blockchain. Mavin handles all of its platform transactions and payouts via a smart contract.
mobile app and wallet
To keep your rewards safe, the Mavin app is not only the main application which an influencer will to use to participate in the campaigns but also a fully fledged ether wallet.
THE OPTIMAL SOLUTION FOR ALL PARTICIPANTS
micro & NANO INFLUENCERS
With Mavin, not only the well-known and famous but also the ordinary people are valuable influencers for marketers. They can participate in the marketing budget spend by getting paid for social media mentions directly.
Mavins quality verification framework also allows people to earn money who are not interested in participating as an influencer. By being part of the verification process, human verifiers help the platform to ensure high quality standards.
BRANDS and companies
Marketers can participate in Mavin to reach micro and nano influencers, an audience which was too heterogeneous to handle efficiently so far. A higher engagement rate is a positive side effect of these kind of influencers.
THE MAVIN marketplace and blockchain ADVANTAGE
72% more REVENUE for the community
The first time brands can advertise with nano influencers
200+ Customers in Brand Network and Growing
Meet the Team
Daniel is a certified IT specialist with extensive experience in the financial industry and the marketing sector. His focus is on blockchain, web solutions and integration of business processes. He is a designated product and financial specialist and former COO in asset management.
Giovanni is a full stack developer with more than 20 years experience in software development. His deep interest in software and hardware makes him a strong partner in every aspect for the successful implementation of complex IT projects. He is our blockchain expert.
Roman is a senior business professional with a deep knowledge of digital storytelling, start-up consulting and project management. As an X-Googler and online marketer, he thrives on topics connected to MarTech and decentralized app solutions.
Ilona is an expert in marketing and sales. Her experience in this field allows her to work closely with new customers and communicate the latest up-to-date product features to the market audience.
Sarah is specialist for online-marketing and communications. She has long-term practical experience in the management of complex website and email marketing projects, in both intersectoral B2B as well as B2C environment.
David Drake is Founder and Chairman at LDJ Capital, a multi-family office which deals in various funds worldwide with over $1.5 trillion in assets, and maintains over 50+ global directors and family office partners. David has been involved in technology, media, telecoms, realty, hospitality, cleantech, energy and social impact investments for more than 25 years.
Michael has served as Entrepreneur-in-residence at top pan-European Venture Capital firm, Wellington partners (€800 million under management) and has done work for Google, KPMG, Founders Forum, Saatchi & Saatchi, L’Oreal, Imperial College, Unilever, London Business School and others.
Dhillon Andrew Kannabhiran is the Founder and Chief Executive Officer of Hack in The Box (http://www.hitb.org) and organiser of the HITBSecConf series of network security conferences, which has been held annually for over a decade in various countries. Dhillon is passionate about all topics around Blockchain and Artificial Intelligence.
For nearly 20 years, Brandon has been focused on helping high-growth high-tech companies scale their growth. He had multiple leadership roles at Google over 11 years in NYC and Europe focusing on technical talent acquisition and most recently as the Vice President of People for Schibsted Media Group's new Product and Tech organization.
Ertan brings huge sales know how to the table, he used to work and shape Shore, Groupon and Parku. Today he is responsible for SaaS products at Swisscom Directories. At Shore, Ertan succesfully built the whole sales department for Europe from scratch, which has led to Shore being taken over by Swiscom Directories in 2017.
Dominik is an international technology executive (Global Business Development Director 3D Markets at Esri in Redlands, CA) and business angel (e.g. blogging ad-network Trigami acquired by Teads). Previously, he was the co-founder of Procedural (acquired by Esri), BlogCamp Switzerland, SwissStartups.com, and Smarterpreneurship.
Simon Otto is a director, animator and story artist for DreamWorks Animation. Simon is known for his work as the Head of Character Animation of the How to Train Your Dragon movie franchise for DreamWorks Animation and is currently working on the third installment of the trilogy. Most recently, Simon directed episodes of the acclaimed TV shows Trollhunters as well as Dragons: Riders of Berk for Netflix.
Steve is a business leader with a successful track record of running award winning marketing services agencies, managing digital transformation for blue chip brands, and helping start-up businesses grow. He is a regular speaker at conferences and corporate events. His specialities are in digital marketing , social media and influencer marketing
Karim works as a management consultant & executive sparring partner. With his diverse background and international personality, and having worked in both the corporate as well as the entrepreneurial world, he is advising clients from various industries in understanding the opportunities of Digital Transformation.