WORLDS FIRST NANO & Micro INFLUENCER MARKETplace
Mavin is the first decentralized marketing platform that allows merchants to publish their campaigns to millions of nano and micro influencers and ensuring fair payments based on A.I. and smart contracts.
EVERYBODY IS AN INFLUENCER
A new era of influencer marketing is coming
Recently, brand marketing has see a significant shift from generating social media content to pay for user generated content (UGC). It seems perfect: Famous people, bloggers, writers, etc. promote your brand which creates desire for consumers to buy your product.
As promising as it looked in the beginning, there has been a massive letdown recently. Engagement rates on mega influencer profiles is pretty low, the number of mega influencers is limited and since there has been a drastic rise in paid posts, consumers are quick to detect what is real and what is «sponsored».
Micro & nano influencers
Micro & nano influencer are the real consumers and have only up to 1’000 followers. This are mostly just friends, family & people interested in the type of content the nano influencer is generating, not «fake followers» .
The difference to the mega influencer is obvious: The engagement rate is up to 10x higher and there is a 1’000’000 times bigger market. The reach of every single influencer is smaller, but the the engagement is higher and the total cost per engagment is much lower.
Authencity is king
The biggest difference is how posts of nano influencers are percieved by the followers: Authentic & trustful. Every second person defines user generated content the most trusted way to get informations about a product. 30% of millenials go to social media in order to get inspiration and information of a product.
Furthermore, 56% of buyers are more likely to buy, after they’ve seen them mentioned in a social media posts. 72% of instagram users already bought a product that they discovered on the platform. This is a huge chance for brands that cannot be missed out.
So why is it that no one has been targeting these nano influencers so far, given that from a brand perspective they seem to be superior in almost every way? The answer is simple: Up to now it has been impossible to target nano influencers, because you simply can not handle, pay and control the quality of work of so many people…
Welcome to Mavin, the future of influencer marketing
THE NANO ADVANTAGE
up to 50% more engagement per post
MICRO / NANO INFLUENCER
Costs per post
|MICRO / NANO INFLUENCER||REGULAR INFLUENCER|
|FOLLOWERS||< 5’000||> 100’000|
|MARKET SIZE||> 200’000’000||< 5’000|
|COST PER POST||< 100$||> 1’000$|
Micro & Nano Influencer are difficult to handle for a company
If you start a campaign for 50’000 USD and target a mega influencer, it’s simple: pay 50’000 USD, get one quality post in return. Done.
Now if you target micro and nano influencers, you would need to pay 10$ to 5’000 influencers each.
Unless you disrupt the finance departement of your company, it’s not possible.
Moreover keep in mind that these 5’000 posts need to be quality checked by you – not a task you want to have on your desk.
MAVIN uses the community to handle the workload
We created our own A.I. System to measure the quality of the posts.
Since A.I. is not perfect, our own community of verifications will verify and assure the quality of all posts made by other micro & nano influencers .
Thanks to our trustless smart contract and MVN token we have instant, cheap transactions and payments for the influencers and verificators.
Using Artificial Intelligence, Blockchain and trustless smart contracts,
Mavin allows brands to use the distributed power of micro and nano influencers .
HOW IT WORKS
ONLINE CAMPAIGN MANAGER
Brands can easily setup and track their campaigns in the Mavin campaign manager. The budget and run duration can be individually defined per campaign in addition to the rewards for and the scope of the targeted influencers.
AI-Based Quality Verification Framework
Quality is key. There for, Mavin has an integrated quality verification framework which ensures a high quality standard and an adequate reward payout per influencer according to their quality score.
Machines are not faultless and for this reason we added a human layer to our verification process. Every post is idependently and randomly rated by several people ending up in a consensus of the final quality score.
SMART CONTRACT BASED TRANSACTIONS
Serving nano influencers means thousands of micro transactions. Unthinkable to do this in a classic way but an ideal use case for the blockchain. Mavin handles all of its platform transactions and payouts via a smart contract.
mobile app and wallet
To keep your rewards safe, the Mavin app is not only the main application which an influencer will to use to participate in the campaigns but also a fully fledged ether wallet.
THE OPTIMAL SOLUTION FOR ALL PARTICIPANTS
micro & NANO INFLUENCERS
With Mavin, not only the well-known and famous but also the ordinary people are valuable influencers for marketers. They can participate in the marketing budget spend by getting paid for social media mentions directly.
Mavins quality verification framework also allows people to earn money who are not interested in participating as an influencer. By being part of the verification process, human verifiers help the platform to ensure high quality standards.
BRANDS and companies
Marketers can participate in Mavin to reach micro and nano influencers, an audience which was too heterogeneous to handle efficiently so far. A higher engagement rate is a positive side effect of these kind of influencers.
THE MAVIN marketplace and blockchain ADVANTAGE
72% more REVENUE for the community