Mavin connects everybody with brands and companies to become a valuable influencer.
With Mavin, not only the well-known and famous but also the ordinary people are valuable influencers for marketers. They can participate in the marketing budget spend by getting paid for social media mentions directly.
Marketers can participate in Mavin to reach micro and nano influencers, an audience which was too heterogeneous to handle efficiently so far. A higher engagement rate is a positive side effect of these kind of influencers.
Mavins quality verification framework also allows people to earn money who are not interested in participating as an influencer. By being part of the verification process, human verifiers help the platform to ensure high quality standards.
Mavins blockchain based micro-payment structure comes with the advantage of being very cost efficient, especially in comparison with traditional payment gateways.
Every single platform user will be rewarded instantly. No minimum amount is required before a payout can be triggered nor is there any other limitation to monetize its work.
Mavin combines artificial intelligence with human verification to ensure high-quality social media mentions of relevant content in order to eventually achieve mutually beneficial relationships.
Although starting with the demands of a rather small and widely diversified target audience, Mavin is well prepared for future growth, thanks to its global and highly scalable platform.
Mavins quality verification framework is based on two main pillars. A first level verification is done by artificial intelligence algorithms recognizing and assessing the picture accuracy and the sentiment of the comments. Similar but more detailed inspections are made by the platforms human verifiers. This quality verification process results in an individual and highly accurate rating of every single social media mention which will end up in a quality verification score according to this assessment.
The first level of verification occurs automatically through use of the artificial intelligence frameworks from Google and IBM.
The second level of verification is powered by people; that is, users of the Mavin platform.
Building on the quality verification results, Mavins reward and scoring model combines the final reward granted for a specific social media mention with the influencers profile score. Every influencer has to sharpen his personal platform profile to increase the profitability within his fields of activity. Only a well rated quality verification in combination with a target-oriented influencer profile will lead to a optimal renumeration of the influencers.
More detailed information about Mavin can be found in the whitepaper. The chapters cover the following topics in more detail:
Daniel is a certified IT specialist with extensive experience in the financial industry and the marketing sector. His focus is on blockchain, web solutions and integration of business processes. He is a designated product and financial specialist and former COO in asset management.
Giovanni is a full stack developer with more than 20 years experience in software development. His deep interest in software and hardware makes him a strong partner in every aspect for the successful implementation of complex IT projects. He is our blockchain expert.
Alessandro is our Blockchain expert and founder of papers.ch - a Swiss software engineering company with focus on blockchain software development and consulting. He has advised successful ICO's (Aeternity) and is well connected in the Cryptovalley Zug and globally.
Dhillon Andrew Kannabhiran is the Founder and Chief Executive Officer of Hack in The Box (http://www.hitb.org) and organiser of the HITBSecConf series of network security conferences, which has been held annually for over a decade in various countries. Dhillon is passionate about all topics around Blockchain and Artificial Intelligence.
Michael has served as Entrepreneur-in-residence at top pan-European Venture Capital firm, Wellington partners (€800 million under management) and has done work for Google, KPMG, Founders Forum, Saatchi & Saatchi, L’Oreal, Imperial College, Unilever, London Business School and others.
For nearly 20 years, Brandon has been focused on helping high-growth high-tech companies scale their growth. He had multiple leadership roles at Google over 11 years in NYC and Europe focusing on technical talent acquisition and most recently as the Vice President of People for Schibsted Media Group's new Product and Tech organization.
Karim works as a management consultant & executive sparring partner. With his diverse background and international personality, and having worked in both the corporate as well as the entrepreneurial world, he is advising clients from various industries in understanding the opportunities of Digital Transformation.
Steve is a business leader with a successful track record of running award winning marketing services agencies, managing digital transformation for blue chip brands, and helping start-up businesses grow. He is a regular speaker at conferences and corporate events. His specialities are in digital marketing , social media and influencer marketing
Michael is the managing director and founder of Blazon PR and a specialists when it comes to growth hacking, running ICO campaign and equity crowdfunding, marketing and technology PR. He also founded 'Influencer Focus', a company focussed on connecting brands and influencers and is an expert on running influencer marketing campaigns.